Enhanced Listing

Toni Searle MUA

Whimsical hair, Ethereal Artistry

Quick Glance:

Name: Toni
Pronouns: She/Her
Based: Hampshire
Covers: UK wide
Summary: Ethereal bridal specialist.

Crafting divine, long-lasting hairstyles and custom makeup rituals for the alternative couples. I design an unhurried 1-on-1 experience focused entirely on the nearlywed. Let’s collaborate to unlock your most radiant, authentic glow, transforming your vision into an ethereal look that lasts.

Stalk me:

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Intro:

Toni Searle | Ethereal Bridal Hair & Makeup Specialist

Welcome to Toni Searle Beauty, where your unique alternative identity is celebrated through polished detail and kind, empowering artistry. As a dedicated bridal specialist, I design custom, long-lasting hairstyles and radiant makeup rituals specifically for the modern goth, romantic alternative, and festival-loving spirit.

I believe your wedding morning should be a relaxed, unhurried experience. To preserve this magical atmosphere, my premium makeup services are focused strictly on a 1-on-1 experience for the nearlywed, ensuring you receive my absolute attention. Together, we will intentionally craft a look that honours your personal style—unlocking an ethereal glow and confidence that makes you feel entirely like yourself, elevated.

Whether you are envisioning a crown set into intricate, moshpit-proof braids or dark, smoky eyes paired with a flawless, luminous glow, we will translate your romantic vision into a piece of wearable art.

Every step of my process uses strictly vegan and cruelty-free products, ensuring your transformation aligns beautifully with your values. Let's work together to unlock your ultimate radiance, creating your dream ethereal look that stays completely flawless from your first step down the aisle to the very last dance.

Photo by Sophie Jane Photography
Photo by Toni Searle
Photo by Chloe Lee
Photo by Gem Hicks
Photo by Indiego Photography.
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About

Hello, I'm Toni and have been doing hair and makeup for 14 years now.

I decided to specialise in alternative weddings, as while I love the natural, 'bridal' look, I was getting bored of doing the same look on everybody!

I love to be creative and using makeup as a way to express your personality. Plus I am all for a smoky eye and glitter!

I have won a few awards, but really I am all for keeping you feeling calm and relaxed on your wedding morning so you can feel confident to embrace your personal style and feel like a Goddess.

I create a safe space where you can trust me to listen to your ideas and get the look exactly how you envision.

I'll probably chat to you about music, tattoos, vegan food, Dragon Ball Z and emo fashion!

A woman with short curly black hair and dark makeup holding a bouquet of white flowers against a brick wall.

Testimonials

  • Kira

    Toni did a brilliant job with my wedding hair and makeup! Honestly could not fault her service, she was always available whenever I had quesitons in the lead up, and the portal she uses is very user friendly and made the logistics much easier as everyhting was in one place.
    I was able to thow pure vibes at Toni and she made me up so well I felt like a princess! I would recommend Toni to anyone thinking of booking her, she does incredible work and you will be in excellent hands

  • Beth

    I had a wonderful experience with her! The trial a few months before was incredibly helpful and honed in exactly what I wanted for my wedding look.

    I then added on 3 of my bridesmaids to have their hair done the morning of the wedding as well. Myself and the girls loved our hair and I appreciated how helpful Toni was with adding the finishing touches to all my bridesmaids.

    The morning of my wedding was so calm and fun, with Toni really helping to create that environment. As a vegan, it was so important to have all cruelty-free and vegan products.

    I really recommend using Toni's services!

  • Logo for Toni Searle Beauty with black background and white text.

    Chloe

    Toni was wonderful in the lead up and on the day. She did the makeup and hair for me, my mother and my mother-in-law and made everyone feel special for the day. She went above and beyond to help my bridesmaids as well, helping them with their own hair and answering a barrage of hair and make up questions! Toni was great to have with me, she really set me at ease and helped me stay a bit more chill before the big day! I would highly recommend!

  • Text on a black background that reads 'Toni Searle Beauty' with decorative flourishes.

    Sian

    Toni is amazing!
    I went for the ultimate goddess package and I am so happy I did.
    So before we even got to our big day toni was on hand via WhatsApp for any questions or advice I needed about getting my skin and hair to their best condition, we planned timings for my second style, yes I had a second style!
    The second style is a great way to switch between ceremony to party time Also having Toni stay on for touch ups was really reassuring. I dont wear make up often and im always touching my face, rubbing my eyes and i knew at some point there would be happy tears...however I didn't expect the happy tears to be as she just finished my first look on my wedding day! In truth I never felt so beautiful (BTW it was caught on video and can be found on Toni's Instagram )

    Besides the amazing skills doing hair and makeup one of Toni's best qualities was her calm and warm energy no matter what. I did a 4 hour hair and makeup up trial with Toni suffering from a cold sneezing every few minutes and Toni was so chill the whole time and very kind...I dont know how she did it but the end result at my trial was amazing and the wedding day was even better! (Pics of trial have been added as well as wedding day )
    The wedding morning I was so calm and relaxed which I didn't think would be possible, it felt like I had a friend having fun just doing my hair and makeup while listening to some good tunes.

    I felt so beautiful and confident, I didn't even feel like i was wearing makeup, my hair didn't pull or pinch anywhere (the hair extensions used were so comfy I forgot I had them in!)

    Thank you so much Toni

  • Black background with white text reading 'Toni Searle Beauty' in the center.

    Amber

    Toni was my hair and make-up artist for my wedding last year, and I am so glad that I found her! It was very important to me to use a make-up artist who uses only cruelty-free products, and I knew that I also wanted something a bit different to the traditional natural soft glam wedding look. I had not decided about my hairstyle but had not felt very inspired by what I saw when I was looking.

    Then I met Toni at a alternative wedding fair! I was initially drawn to her stand because of the photos she had up of the most amazing boho hairstyles that really stood out from other things I had seen. I found her to be really approachable and friendly. This continued in the run up to the wedding - Toni was a great communicator, always responsive and answering any questions I had.

    My trial went very well, despite me not having a very clear idea what I wanted - Toni created different options for my hair and makeup and took photos so I could think it over and choose my favourite. She also adapted the looks to my personal taste and I was very happy with what we came up with. Fun and colourful so I still felt like myself, whilst still being bridal. And my hair! Toni is the master of intricate, incredible boho braids and I couldn't believe how brilliantly it turned out! My mum and bridesmaids were also very happy with the experience - as I had 5 bridesmaids, Toni brought along a second artist, who was also very talented, professional and friendly. We all had a lovely morning getting ready and everyone looked so beautiful for the wedding

FAQs

  • Trust me, I know how frustrating it is to invest your hard-earned money, only to realise afterward that it’s not quite 'you.' What’s unique about the alternative styles I create is that they’re one-of-a-kind and can’t be replicated, which is why re-trial requests are less than 1%.

  • Great question! This has never happened as I only use professional, photo-friendly products that are specifically designed to avoid flashback, ensuring your makeup looks flawless under any lighting—whether it's natural daylight or a camera flash.

  • Many Toni Searle Beauty brides love the idea of a soft transformation for the evening, such as transitioning their neutral lips into a bold lip and sparkly eye to add a touch of glamour for their first dance. If you upgrade to my ‘Ultimate Boho Goddess’ experience, I’ll be on hand for a style change where you’ll get the best of both worlds for your wedding day.

  • I love your excitement! Previews aren’t available without securing your date first—this experience is for brides ready to go all in. If you’re feeling the pull, trust that excitement and book before another bride claims your date!

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