Why you should book an Alternative Makeup Artist for your Wedding
Katie Gale’s Unconventional Collective, Image Laura Fitzgerald Photography
Whether you wear a lot of makeup or you feel absolutely clueless, there are many reasons to hire a professional makeup artist for your wedding day. But we also know how important it is to feel like yourself… so you don’t ever have to feel worried that you won’t find an artist that gets it.
Many traditional artists see ‘alternative’ as a trend to replicate, not an identity to respect. Alternative makeup isn’t just one look, it’s a spectrum of self-expression. It’s the unique colour choices, the unexpected textures, the subtle nods to subculture that make it you.
Alternative makeup artists don’t just copy aesthetics, they embody them. When hiring these artists, you don’t need to justify your vision, you don’t need to tone it down, you don’t need to translate your style.
So how do you find a makeup artist that knows the difference between casual goth and glam goth, can do more than a simple wing liner, is inherently inclusive and already carries all the best products in their kit? Well, we’ve got you covered!
Here's how to spot an alternative makeup artist, why you should consider booking one and some of our favourite UK Alternative Makeup Artists:
Sira Rose Makeup, Image Vicky Dubois Photography
Unique Style Expertise:
Alternative makeup artists have a deep understanding of aesthetics and subcultures and will ask what inspires you and how you envision yourself on your wedding day. Their expertise goes beyond traditional bridal makeup, allowing them to bring out your authenticity. Unlike traditional makeup artists, alternative makeup artists create unique and individual looks day in day out. Their consistent practice in alternative styles ensures that they are well-versed in the techniques and products required to bring your vision to life.
Becky Addams Artistry, Image: Sherry Leigh Snaps
The Right Kit:
Alternative makeup artists are equipped with a specialised kit that caters to the needs of alternative makeup styles. Catering to every skin tone and type, from dark, matte shades to unconventional colours and textures, they carry a range of makeup essentials to achieve your unique look for your wedding. The right products paired with professional techniques also means your makeup is designed to last throughout the day and into the night. By investing in professional makeup services, you can ensure that your makeup stays fresh, radiant, and flawless in photographs and in person, from the ceremony to the reception. In addition to this, many alternative makeup artists carry kits that are vegan and cruelty free too… win win!
Toni Searle Beauty
Personalised Experience:
Not only do these artists create beautiful, authentic looks, but they also live and breathe the alternative culture. Working with an alternative makeup artist provides a personalised and intimate experience. They understand the significance of expressing your true self through your wedding makeup and will work closely with you to capture your individuality in every detail.
Rosie Roberts Beauty, Image Vicky Dubois Photography
Inclusivity and Acceptance:
The alternative makeup scene has always celebrated and welcomed the "other" without question. Many alternative makeup artists use inclusive language in their booking processes and will showcase a plethora of faces in their portfolios. By choosing an alternative makeup artist for your wedding, you are supporting a community that embraces diversity and individuality. This inclusive approach ensures that everyone, regardless of their unique style, feels welcomed and celebrated on their special day.
Katie Gale’s Unconventional Collective
Stress-Free Morning:
On your wedding day, the last thing you want is to feel rushed or anxious about your makeup. A professional makeup artist brings expertise, experience, and a calming presence to your getting-ready process. By hiring a professional, you can relax and enjoy the pampering experience while knowing that your makeup is in capable hands. Added bonus; your alternative makeup artist will be singing along to your playlist and vibing over your whole day.
Sira Rose Makeup, Image Laura Fitzgerald Photography
Confidence Booster:
Wearing professionally applied makeup on your wedding day can boost your confidence and make you feel radiant and beautiful. Knowing that your makeup is expertly done can give you the peace of mind to enjoy every moment of your wedding day without worrying about touch-ups or fading makeup.
The Dark Wedding Directory
But where can you find these elusive creatures? Well right here! Here are 6 of our favourite UK based, Alternative makeup artists who excel in gothic styles and embrace alternative beauty:
Katie Gale’s Unconventional Collective
Final thoughts
Choosing an alternative makeup artist for your wedding is not just about makeup; it's about expressing your true self and celebrating your unique style on one of the most important days of your life. Embrace the power of individuality, inclusivity, and creativity by connecting with an alternative makeup artist who understands and appreciates the beauty in darkness. So leave the stress behind, embrace the pampering experience, and revel in the luxury of flawless, long-lasting makeup that makes you feel like you can conquer the world.
